Los Angeles

Ten50



Ten50
Los Angeles, CA

Client
Trumark Urban
Photographer
Laure Joliet, This Represents

The residential experience at Ten50 begins with the lobby, and the first glimmer of inspiration came from a Raymond Chandler description of the (fictional) Treloar Building on Sixth and Olive, wherein he sums up an interior in a single phrase: “a vast black and gold lobby.”

The golden era of Downtown Los Angeles can still be spied through doorways; glimpses into once-grand lobbies of stone and intricately formed metals from the ‘30s and ‘40s. That historical echo is the underlying mood of the Ten50 entry experience.


Meshed with this golden-era sophistication is the rebirth of Downtown LA: the younger, forward-thinking, urbane professionals looking for a cosmopolitan urban experience and yearning for authenticity.

The interiors draw from and celebrate this fusion of the golden past and the fashionable and youthful present.